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| Author: | Moehrle, M.G. |
| Title: | MorphoTRIZ - solving technical problems with a demand for multi-smart solutions |
| Journal: | Creativity and innovation management
2010 : DEC, VOL. 19:4, p. 373-384 |
| Index terms: | creativity innovation problem solving decision making |
| Language: | eng |
| Abstract: | There are two creativity techniques that can be used to sustain technical problem solving in a systematic and analytical way: contradiction-oriented and morphological problem solving. The two techniques use different anchor points for creativity: finding an answer to a system by combining solutions to subsystems for morphological-oriented problem solving, and finding core contradictions within a system and then solving them for contradiction-oriented problem solving. A method that combines both techniques is developed in this article and it is referred to as MorphoTRIZ. It forwards creativity techniques through innovation and offers applications for management research. |
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