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| Author: | Slowinski, G. Seelig, G. Hull, F. |
| Title: | Managing technology-based strategic alliances between large and small firms |
| Journal: | Advanced Management Journal
1996 : SPRING, VOL. 61:2, p. 42-47 |
| Index terms: | TECHNOLOGY STRATEGY COMPANIES |
| Language: | eng |
| Abstract: | This article is based on a seven-year longitudinal study of 50 strategic alliances. In 1987-89, in-depth interviews were conducted with operating managers on both sides of 50 alliances. Operating managers in large companies and the small companies responded to the identical 10-page questionnaire. In this way it was possible to observe each of the alliances from the perspective of both firms. To encourage candor, the authors guaranteed anonymity to their participants and ensured them that their partner would never have access to their responses. |
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