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| Author: | Guffey, W. R. Nienhaus, B. J. |
| Title: | Determinants of Employee Support for the Strategic Plan of a Business Unit |
| Journal: | Advanced Management Journal
2002 : SPRING, VOL. 67:2, p. 23-30 |
| Index terms: | STRATEGY STRATEGIC PLANNING EMPLOYEES ANALYTICAL REVIEW MANAGEMENT |
| Language: | eng |
| Abstract: | Many strategic plans are written, but research shows that almost three-quarters are never implemented. One reason may be top management's reluctance to share knowledge of the plan with employees for fear of leaks to competitors or that morale will be damaged. This is particularly true when the plan is for a low-cost strategy. The authors tested some factors that could lead to successful implementation of such a strategy in two textile plants. Results were mixed: knowledge of the strategy did not result in widespread acceptance, for example, but organizational commitment correlated positively. The paper also provides a substantial list of references on this subject. |
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