search query: @indexterm ELECTRONICS INDUSTRY / total: 484
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| Author: | Bacon, G. |
| Title: | Managing product definition in high-technology industries: a pilot study |
| Journal: | California Management Review
1994 : SPRING, VOL. 36:3, p. 32-56 |
| Index terms: | HIGH TECHNOLOGY PRODUCT DEVELOPMENT ELECTRONICS INDUSTRY |
| Language: | eng |
| Abstract: | This article examines the product definition creation and management processes at six major US electronics companies. Customer and user needs assessment is a particularly critical aspect of product definition; clear, widespread communication of product definition elements throughout a product development team is important; and change to a product definition during product development must be carefully and explicitly managed to obtain the best chances of overall product success. |
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