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Author:
Title:Market survey 4: electronic learning aids
Journal:Retail Business
1995 : NOV 10, 243, p. 80-92
Index terms:MARKET SURVEYS
ELECTRONICS INDUSTRY
LEARNING
Language:eng
Abstract:Like most sectors of the toy trade, the definition of electronic learning aids is open to interpretation. Nowadays a vast range of toys are battery or mains powered and /or offer some kind of educational function. Some of these overlap with electronic learning aids products,eg infant and pre-school toys, musical toys, arts and crafts toys. Electronic learning aids form one of the smaller sectors of the toy market. Sales are expected to be worth some 65m pounds in 1995, representing about 5% of total toy sales.
SCIMA record nr: 140347
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