search query: @indexterm ELECTRONICS INDUSTRY / total: 484
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| Author: | Shepherd, M. |
| Title: | Invoking social comparison to improve electronic brainstorming: beyond anonymity |
| Journal: | Journal of Management Information Systems
1995 : -96 WINTER, VOL. 12:3, p. 155-170 |
| Index terms: | ELECTRONICS INDUSTRY BRAINSTORMING INFORMATION SYSTEMS |
| Language: | eng |
| Abstract: | This paper presents a study of electronic brainstorming (EBS) that begins with theory building, tool development, and experimentation, and ends with practical guidance for facilitators and developers. The paper argues that social loafing impairs the productivity of EBS groups, and that social comparison is a way to decrease the effects of social loafing. By inducing social comparison with facilitation techniques, the authors increased the productivity of EBS groups by 63 percent. |
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