search query: @indexterm ELECTRONICS INDUSTRY / total: 484
reference: 95 / 484
Author: | Terwiesch, C. Loch, C. Niderkofler, M. |
Title: | When product development performance makes a difference: a statistical analysis in the electronics industry |
Journal: | Journal of Product Innovation Management
1998 : JAN, VOL. 15:1, p. 3-15 |
Index terms: | PRODUCT DEVELOPMENT INNOVATION ELECTRONICS INDUSTRY |
Language: | eng |
Abstract: | Throughout the pages of JPIM and other publications, researchers and practitioners devote considerable effort to identifying the dimensions of new-product development (NPD) performance that relate most closely to business success. The results indicate that NPD performance plays a much more important role for explaining the profitability of dominant firms than that of the low-market-share firms in the study. |
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