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Author:Peypoch, R.
Title:The case for electronic business communities
Journal:Business Horizons
1998 : SEP-OCT, VOL. 41:5, p. 17-20
Index terms:ECONOMICS
ELECTRONICS INDUSTRY
COMPETITION
Language:eng
Abstract:The World Wide Web has accomplished wonders for consumers around the globe by supplying them with quantities of information on every product or service imaginable. It has become a viable marketing channel for most companies selling goods, from financial services to hot sauce. A 1997 study by investment bank Hambrecht & Quist found that 90 percent of companies interviewed were considering creating a WWW site or modifying an existing site in the next year if they had not done so already.
SCIMA record nr: 188817
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