search query: @indexterm ELECTRONICS INDUSTRY / total: 484
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| Author: | Pick, P. |
| Title: | Building customer-supplier relationships in electronics |
| Journal: | Long Range Planning
1999 : APR, VOL 32:2, p. 263-272 |
| Index terms: | Industrial marketing Relationship marketing Electronics industry |
| Language: | eng |
| Abstract: | A case study, that investigates relationship management i.e. the development and maintenance of customer-supplier relationships in the electronics sector. |
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