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| Author: | Pinsonneault, A. |
| Title: | Electronic brainstorming: the illusion of productivity |
| Journal: | Information Systems Research
1999 : JUN, VOL. 10:2, p. 110-133 |
| Index terms: | INFORMATION SYSTEMS ELECTRONICS INDUSTRY PRODUCTIVITY |
| Language: | eng |
| Abstract: | Electronic brainstorming (EBS) has been proposed as a superior approach to both nominal brainstorming (working alone) and face-to-face brainstorming (verbal). However, existing empirical evidence regarding EBS's superiority over nominal brainstorming is weak. Through a comprehensive examination of the process gains and process losses inherent to different brainstorming approaches, this paper explains past results. The paper also suggests that the process gain versus process loss advantages of EBS technologies may not be large enough to enable EBS groups to outperform nominal groups. |
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