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| Author: | Montoya-Weiss, M.M. O'Driscoll, T.M. |
| Title: | From experience: Applying performance support technology in the fuzzy front end |
| Journal: | Journal of Product Innovation Management
2000 : MAR, VOL. 17:2, p. 143-161 |
| Index terms: | Product development Decision support systems Companies Case studies Electronics industry USA |
| Language: | eng |
| Abstract: | A new product originates from one or multiple ideas. The process of transforming an idea/s into robust concept requires definition of the underlying technologies, identification of expected customer benefits, and assessment of the market opportunity. The idea-development and subsequent idea-selection stages of new product development are often referred to as the "fuzzy front end" due to ad hoc decisions and ill-defined processes typically involved. To address this shortcoming, Nortel developed an idea-to-opportunity front-end process providing consistent and structured approach for idea development and evaluation. This article describes the process and how it was implemented using electronic performance support technology. |
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