search query: @indexterm ORGANIZATIONAL PERFORMANCE / total: 487
reference: 17 / 487
Author: | Marques, J. F. |
Title: | Enhancing the quality of organizational communication. A presentation of reflection-based criteria |
Journal: | Journal of communication management
2010 : VOL. 14:1, p. 47-58 |
Index terms: | organizational performance communication higher education |
Freeterms: | management accountability |
Language: | eng |
Abstract: | This article introduces practical based criteria for effective organizational communication. The findings are based on literature reviews and a qualitative study executed in a course on organizational communication in higher education. Four new criteria for effective corporate communication come to light: responsible, professional, concise and sincere. |
SCIMA