search query: @indexterm ORGANIZATIONAL PERFORMANCE / total: 487
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| Author: | Marques, J. F. |
| Title: | Enhancing the quality of organizational communication. A presentation of reflection-based criteria |
| Journal: | Journal of communication management
2010 : VOL. 14:1, p. 47-58 |
| Index terms: | organizational performance communication higher education |
| Freeterms: | management accountability |
| Language: | eng |
| Abstract: | This article introduces practical based criteria for effective organizational communication. The findings are based on literature reviews and a qualitative study executed in a course on organizational communication in higher education. Four new criteria for effective corporate communication come to light: responsible, professional, concise and sincere. |
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