search query: @indexterm MARKET SHARE / total: 488
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| Author: | |
| Title: | The Italian market for sweet & savoury biscuits |
| Journal: | Market Research Europe
1998 : JUN, VOL. 30:6, p. 95-137 |
| Index terms: | MARKET SURVEYS MARKET SHARE COMPANIES BISCUITS INDUSTRY ITALY EUROPE |
| Language: | eng |
| Abstract: | The report examines the retail market for sweet and savoury biscuits in Italy. Bread substitutes have also been included due their closer proximity to savoury biscuits that to bakery products. The market has been divided into three sectors for the study: Sweet biscuits, savoury biscuits and bread substitutes. There are also explanations for the Italian terminology for the products. The report covers years from 1993 to 1997 with estimates for the latter year based on second quarter data. Forecasts are to the year 2002. |
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