search query: @indexterm MARKET SHARE / total: 488
reference: 71 / 488
| Author: | Ritchie, J. R. B. |
| Title: | Crafting a value-driven vision for a national tourism treasure. |
| Journal: | Tourism Management
1999 : JUN, VOL. 20:3, p. 273-282 |
| Index terms: | Tourism Market forecasting Market share Market potential |
| Language: | eng |
| Abstract: | The desire to achieve sustainable development is a growing force that has redefined both the nature of tourism policy/strategy and the processes by which they are formulated. Visions are market-driven. One example of such a vision is presented in this paper. It concerns a vision developed for a unique national treasure - and a global tourism icon: Banff National Park in the province of Alberta, Canada. |
SCIMA