search query: @indexterm MARKET SHARE / total: 488
reference: 63 / 488
Author: | Evans, P. Wurster, T.S. |
Title: | Getting real about virtual commerce |
Journal: | Harvard Business Review
1999 : NOV/DEC, VOL. 77:6, p. 85-94 |
Index terms: | Electronic commerce Market share Strategy Competitive advantage Marketing USA |
Freeterms: | e-commerce |
Language: | eng |
Abstract: | A second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. |
SCIMA