search query: @indexterm ADVERTISING RESEARCH / total: 488
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| Author: | Witkowski, T. H. |
| Title: | World War II poster campaigns: preaching frugality to American consumers |
| Journal: | Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 69-82 |
| Index terms: | Advertising research Consumer behaviour Literature History USA |
| Language: | eng |
| Abstract: | The author examines the consumption context, implementation, creative execution, and impact of government-sponsored poster advertising in the history of American consumer culture. The final section considers the significance of these campaigns in consumption and poster history, as well as some implications for reinspiring frugal values and behaviours. |
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