search query: @indexterm MARKET SHARE / total: 488
reference: 37 / 488
| Author: | Bowditch, A. Gurrieri, G. Henry, B. |
| Title: | The use of combined conjoint approaches to improve market share predictions |
| Journal: | International Journal of Market Research
2003 : VOL 45:3, p. 389-404 |
| Index terms: | PHARMACEUTICAL INDUSTRY COMPETITIVE ADVANTAGE MARKET SHARE |
| Language: | eng |
| Abstract: | Competing in the pharmaceutical sector is very difficult. If a company in the pharmaceutical sector already has an important market franchise, the company have to understand the potential threats which it is coming to face in the future. Also protecting and enhancing the product franchise in the light of market developments are discussed. |
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