search query: @indexterm ADVERTISING RESEARCH / total: 488
reference: 40 / 488
| Author: | Landell-Mills, W. |
| Title: | The myth of depth: how to research ads better |
| Journal: | Admap
2005 : VOL. 40:6, p. 45-47 |
| Index terms: | Advertising research Methodology |
| Language: | eng |
| Abstract: | The article explains how a research method called streaming allows researchers to get closer to reality. It also discusses if deep qual is really the best research method. |
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