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| Author: | Kotronis, D. Lieberman, M. |
| Title: | Segmenting the burger market |
| Journal: | Admap
2004 : VOL. 39:3, p. 15-17 |
| Index terms: | Advertising research Fast food industry Marketing research Segmentation |
| Language: | eng |
| Abstract: | This article looks at the benefits of research techniques in segmenting markets. It takes as a example case the burger market and discusses the different research techniques, e.g. data mining, focus groups, regression analysis, that can ease the management of a burger brand. |
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