search query: @indexterm ADVERTISING RESEARCH / total: 488
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| Author: | Bennett, R. Barkensjo, A. |
| Title: | Determining the design of child-specific adoption advertisements: a conjoint analysis |
| Journal: | International Journal of Market Research
2005 : VOL. 47:3, p. 267-294 |
| Index terms: | advertising advertising research children United Kingdom |
| Freeterms: | child adoption |
| Language: | eng |
| Abstract: | This empirical study aimed at establishing the views of a sample of 319 members of the British public concerning the practice of child-specific advertising. Also, it examined the sample members' relative levels of interest in child-specific advertisements that featured youngsters of specific ages, ethnicities and possessing various forms of disability. Interviews were conducted with individuals of the type targeted by an inner-London local government social services department in venues currently displaying the department's child-specific advertisements. The respondents were generally supportive of child-specific advertising, although older people and individuals of African or African-Caribbean heritage tended to be less enthusiastic about the practice than the rest of the sample. |
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