search query: @indexterm ADVERTISING RESEARCH / total: 488
reference: 25 / 488
| Author: | Precourt, G. (ed.) |
| Title: | Editorial: The innovation issue |
| Journal: | Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 253-255 |
| Index terms: | advertising research |
| Language: | eng |
| Abstract: | This editorial presents the contents of this issue with commentaries, viewpoints and articles. See this issue's article list with abstracts on Helecon Scima |
SCIMA