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| Author: | Precourt, G. (ed.) |
| Title: | Editorial: The innovation issue |
| Journal: | Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 253-255 |
| Index terms: | advertising research |
| Language: | eng |
| Abstract: | This editorial presents the contents of this issue with commentaries, viewpoints and articles. See this issue's article list with abstracts on Helecon Scima |
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