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| Author: | Kuhn, R.L. |
| Title: | How strategic management builds company value. |
| Journal: | Journal of Business Strategy
1989 : NOV-DEC, VOL. 10:6, p. 57-59 |
| Index terms: | STRATEGIC MANAGEMENT CASH FLOW |
| Language: | eng |
| Abstract: | Company value is the price at which an enterprise could trade in a merger or acquisition. Strategic management can play a crucial role in enhancing that value. The value-building task is to grow cash flow while increasing confidence in its occurence under all circumstances. In planning value-building strategies, it is important to balance risk with reward, always targeting a far greater reward relative to risk so that the essential business is never threatened. This optimization process is the hallmark of good strategy. |
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