search query: @indexterm Alliances / total: 489
reference: 345 / 489
| Author: | Jebb, F. |
| Title: | Survival of the biggest |
| Journal: | Management Today
1998 : NOV, 11, p. 52-57 |
| Index terms: | ALLIANCES AIRLINES MANAGEMENT |
| Language: | eng |
| Abstract: | British Airways and American Airlines know that today's market consolidation is king and the alliance is queen -- there is no room for minor players. As with the Great War, they thought it would be over by Christmas. "They" being British Airways (BA): "it" being the regulatory approval necessary for BA's proposed alliance with American Airlines (AA);and the Christmas in question, December 1996. With a following wind "it" may now be over by Christmas 1998. In the meantime, of course, BA and AA have announced the five-airline one world marketing alliance -- a grouping (with Canadian, Cathay Pacific and Quantas) and with no current regulatory implications, but one whose links could go deeper if BA/AA regulatory approval is granted. |
SCIMA