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| Author: | Jevnaker, B. H. Bruce, M. |
| Title: | Design alliances: The hidden assets in management of strategic innovation |
| Journal: | Design Journal
1998 : VOL. 1:1, p. 24-40 |
| Index terms: | Strategic management Design management Product design New products Innovation Alliances Case studies |
| Language: | eng |
| Abstract: | Three company cases are compared to explore how innovation and advances in industrial design may occur through a design alliance. |
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