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| Author: | Amaldoss, W. et al. |
| Title: | Collaborating to compete |
| Journal: | Marketing Science
2000 : SPRING, VOL. 19:2, p. 105-126 |
| Index terms: | Competitor analysis Alliances Strategy Product development Game theory |
| Language: | eng |
| Abstract: | A game-theoretic model and experimental investigation of the effect of profit-sharing arrangement and type of alliance on resource-commitment decisions. |
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