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| Author: | Kelly, E. |
| Title: | This is one virus you want to spread |
| Journal: | Fortune
2000 : DEC, VOL. 142:12, p. 117-119 |
| Index terms: | COMPUTER SYSTEMS INFORMATION TECHNOLOGY MARKETING |
| Language: | eng |
| Abstract: | Viral marketing is cheap and powerful, and actually seems to sell things. But handled wrong, it can be toxic. |
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