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| Author: | Berthon, P. (et al.) |
| Title: | Virtual services go international: international services in the marketspace |
| Journal: | Journal of international marketing
1999 : VOL. 7:3, p. 84-105 |
| Index terms: | International marketing Marketing channels Marketing management Computer systems Internet |
| Freeterms: | Web |
| Language: | eng |
| Abstract: | The authors use a series of exemplary cases to illustrate how international firms can use the Web to enhance the marketing of services across national boundaries. They offer a diagnostic checklist that can be employed to evaluate the effectiveness of a firm's Web site in providing international services. |
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