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Author:Berthon, P. (et al.)
Title:Virtual services go international: international services in the marketspace
Journal:Journal of international marketing
1999 : VOL. 7:3, p. 84-105
Index terms:International marketing
Marketing channels
Marketing management
Computer systems
Internet
Freeterms:Web
Language:eng
Abstract:The authors use a series of exemplary cases to illustrate how international firms can use the Web to enhance the marketing of services across national boundaries. They offer a diagnostic checklist that can be employed to evaluate the effectiveness of a firm's Web site in providing international services.
SCIMA record nr: 223098
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