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| Author: | Elg, U. Johansson, U. |
| Title: | International alliances: how they contribute to managing the interorganizational challenges of globalization |
| Journal: | Journal of Strategic Marketing
2001 : JUN, VOL. 9:2, p. 93-110 |
| Index terms: | Strategic management Alliances Networks Internationalization Globalization Food industry |
| Language: | eng |
| Abstract: | This paper systematizes the benefits that can be attained from international horizontal alliances in managing the different interorganizational challenges that arise in the process of globalization. It applies the perspective of a firm in the early phase of internationalization, dependent on preserving its domestic position. |
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