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| Author: | Howell, L. J. Hsu, J. C. |
| Title: | Globalization within the auto industry |
| Journal: | Research Technology Management
2002 : JUL-AUG, VOL. 45:4, p. 43-49 |
| Index terms: | ALLIANCES CAR INDUSTRY GLOBALIZATION |
| Language: | eng |
| Abstract: | General Motors' alliance strategy and its initiatives to develop new markets are key elements in the company's approach to globalization. A major benefit of globalization for GM has been access to technology being developed around the world. |
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