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| Author: | Bowonder, B. |
| Title: | Managing strategic innovation: an analysis of Dr. Reddy's Laboratories |
| Journal: | International Journal of Technology Management
2003 : VOL. 25:3-4, p. 247-267 |
| Index terms: | PHARMACEUTICAL INDUSTRY COMPANIES INNOVATION STRATEGY ALLIANCES GLOBALIZATION |
| Language: | eng |
| Abstract: | Dr. Reddy's laboratories (DRL) is a firm that is exploiting opportunities in the global market by planning and preparing for its growth through innovation and globalisation. DRL started its operation by leveraging strong process engineering skills. With India signing the WTO agreement and strengthening the IPR, DRL has firmed up its molecular discovery plans. The small size of the domestic market has made the company turn to the international markets through exports, acquisitions, mergers and joint ventures. The focus of DRL has been on achieving leadership in the Indian market through innovation and at the same time capitalizing on the opportunities prevalent in the global market place. |
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