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| Author: | Bourdeau, B. L. Cronin Jr, J. J. Voorhees, C. M. |
| Title: | Modeling service alliances: An explanatory investigation of spillover effects in service partnerships |
| Journal: | Strategic Management Journal
2007 : MAR, VOL 28:6, p. 609- 622 |
| Index terms: | alliances service quality |
| Freeterms: | spillover effects partnerships |
| Language: | eng |
| Abstract: | This study deals with by which consumers evaluate alliances btw. service providers. In addition, it is discussed how the service quality of one partner can spillover onto consumers evaluation of their transactions with a second partner, and what effect the experience has on future intensions to reuse a service. The results suggest that spillover effects of service partnerships can either result in beneficial gains for service partners or produce grave consequences when partner providers' service quality is substandard. |
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