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Author: | Möller, K. |
Title: | Managing in the network economy |
Journal: | European business forum EBF
2006 : WINTER, 27, p. 30-35 |
Index terms: | strategic management alliances networks competition innovation |
Language: | eng |
Abstract: | The article deals with the role of strategic business networks (hereafter as: buss-nets) in achieving competitive advantage for innovative companies. Buss-nets are used to create value and develop projects contributing to profitability. Included examples are the Bluetooth project and the Star Alliance of airlines. |
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