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| Author: | Mockler, R. J. |
| Title: | Computer information systems and strategic corporate planning. |
| Journal: | Business Horizons
1987 : MAY-JUN, VOL. 30:3, p. 32-37 |
| Index terms: | CORPORATE PLANNING STRATEGIC PLANNING COMPUTER SYSTEMS INFORMATION SYSTEMS |
| Language: | eng |
| Abstract: | How computers are being used to support strategic corporate planning is reviewed. The areas where computers now help in strategic corporate planning are: data acquisition; corporate financial planning systems; operational systems and financial planning systems in functional business areas; decisions for strategic corporate planning; expert knowledge-based systems. The tree critical areas to the development of expert knowledge-based systems are denoted as technology, exploration of how expert strategic planners think and do their jobs, and software development. |
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