search query: @indexterm COMPUTER SYSTEMS / total: 489
reference: 117 / 489
Author: | Laurie, S. |
Title: | We know everything about you |
Journal: | Banker
1990 : NOV, VOL. 140:777, p. 90, 92 |
Index terms: | CREDIT CARDS COMPUTER SYSTEMS MARKETING RESEARCH |
Language: | eng |
Abstract: | Review of the use of relational data bases as a marketing tool, and questions of privacy and confidentiality. Credit card practice. Relational technology. A code of conduct. Barclays computer information system. UK data-protection laws. Use of information by US bureaux. Bank guidelines. Draft EEC directive on the special protection of sensitive information. Benefits of data base marketing. |
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