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| Author: | Bigne Alcaniz, J. E. |
| Title: | Nuevas tecnologias en la investigacion de audiencia y publicitaria. |
| Journal: | Alta Direccion
1991 : MAY-JUN, 157, p. 221-232 |
| Index terms: | TECHNOLOGICAL INNOVATION COMPUTER SYSTEMS PUBLICITY ADVERTISING RESEARCH |
| Language: | spa |
| Abstract: |
SCIMA