search query: @indexterm SNACKS INDUSTRY / total: 49
reference: 18 / 49
Author: | Zellner, W. |
Title: | Frito-Lay is munching on the competition |
Journal: | Business Week
1992 : AUG. 24, No. 3269-599, p. 58-59 |
Index terms: | SNACKS INDUSTRY PROFITABILITY SALES PROMOTION |
Language: | eng |
Abstract: | Review of competition among US potato chip firms and role of Roger Enrico, with skills gained in US cola wars, in turning Frito-Lay around. Operating profits. Market share. Brands. Lower prices of competitor. Enrico`s management policy. Cutbacks and promotion of new products. Better marketing. Advertising campaign. Key brand discounts. Sales and profits. A Graph outlines rise in operating profits. |
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