search query: @indexterm ALCOHOLISM / total: 49
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Author:Nohre, l.
Title:The association between adolescents' receiver characteristics and exposure to the alcohol warning label
Journal:Psychology and Marketing
1999 : MAY, VOL. 16:3, p. 245-260
Index terms:PSYCHOLOGY
MARKETING
ALCOHOLISM
Language:eng
Abstract:The association between receiver characteristics and awareness of, exposure to, memory for, and beliefs about the alcohol warning label were examined. The receiver characteristics studied were sex, socioeconomic status, ethnicity, school grades, religious service attendance, alcohol use, friends' alcohol use, drinking from the alcohol container, and television viewing. Independent cross-sectional samples of 12th-grade students (n=6,391) completed a questionnaire before and after the federally mandated warning appeared on alcohol beverage containers.
SCIMA record nr: 192839
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