search query: @indexterm ALCOHOLISM / total: 49
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| Author: | Nelson, J. P. Young, D. J. |
| Title: | Do advertising banks work? An international comparison |
| Journal: | International Journal of Advertising
2001 : VOL. 20:3, p. 273-296 |
| Index terms: | Advertising research Alcoholic drinks industry Alcoholism Brewing industry Health economics |
| Language: | eng |
| Abstract: | The authors study bans on broadcast advertising in 17 OECD countries for the years 1977-1995, in relation to per capita alcohol consumption, liver cirrhosis mortality and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse. |
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