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| Author: | Taylor, A. |
| Title: | The future of advertainment |
| Journal: | Admap
2005 : VOL. 40:2, p. 31-33 |
| Index terms: | Brands Information Leisure industry Television advertising |
| Language: | eng |
| Abstract: | The article argues that the concept of advertainment has yet to prove itself in TV and may continue to fall foul of restriction and regulation. The author feels that the industry is in need of some great liberating new method of interplay with the consumer. |
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