search query: @author Patterson, P. G. / total: 5
reference: 4 / 5
Author: | Atuahene-Gima, K. Patterson, P. G. |
Title: | The impact of managerial attitudes on technology licensing performance. |
Journal: | European Journal of Marketing
1992 : VOL. 26:3, p. 52-63 |
Index terms: | LICENSING TECHNOLOGY TRANSFER NEW PRODUCTS |
Language: | eng |
Abstract: |
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