search query: @author Roux, E. / total: 5
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Author: | Roux, E. |
Title: | Comment se positionnent les marques de luxe. (!Luxuries) |
Journal: | Revue Francaise du Marketing
1991 : APR-SEP, 132-133, p.111-118 |
Index terms: | BRANDS POSITIONING PRODUCT IMAGE MARKETING MIX |
Language: | fre |
Abstract: |
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