search query: @author Pels, J. / total: 5
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| Author: | Pels, J. |
| Title: | Identification and management of key clients |
| Journal: | European Journal of Marketing
1992 : VOL. 26:5, p. 5-21 |
| Index terms: | MARKETING PORTFOLIO MANAGEMENT TOP MANAGEMENT RESEARCH CASE STUDIES |
| Language: | eng |
| Abstract: |
SCIMA