search query: @author Nord, W. R. / total: 5
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| Author: | Nord, W. R. Peter, P. |
| Title: | A behavior modification perspective on marketing. |
| Journal: | Journal of Marketing
1980 : SPRING, VOL. 44:2, p. 36-47 |
| Index terms: | CONSUMER BEHAVIOUR MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA