search query: @author Nord, W. R. / total: 5
reference: 4 / 5
Author: | Nord, W. R. Peter, P. |
Title: | A behavior modification perspective on marketing. |
Journal: | Journal of Marketing
1980 : SPRING, VOL. 44:2, p. 36-47 |
Index terms: | CONSUMER BEHAVIOUR MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA