search query: @author Thoenig, J.-C. / total: 5
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| Author: | Kapferer, J.-N. Thoenig, J.-C. |
| Title: | Les consommateurs face a la copie: `tude sur la confusion des marques cr`` par l'imitation. (!Brand copying) |
| Journal: | Revue Francaise du Marketing
1992 : JAN-MAR, 136, p.53-68 |
| Index terms: | BRANDS HYPERMARKETS CONSUMER CHOICE CONSUMER BEHAVIOUR FRANCE |
| Language: | fre |
| Abstract: |
SCIMA