search query: @author Beard, C. / total: 5
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| Author: | Beard, C. Easingwood, C. |
| Title: | Sources of competitive advantage in the marketing of technology-intensive products and processes |
| Journal: | European Journal of Marketing
1992 : ,VOL. 26:12, p. 5-18 |
| Index terms: | MARKETING PRODUCT DEVELOPMENT TECHNOLOGY |
| Language: | eng |
| Abstract: |
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