search query: @author Zinkhan, G.M. / total: 5
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| Author: | Zinkhan, G.M. Hirscheim, R. |
| Title: | Truth in marketing theory and research: an alternative perspective. |
| Journal: | Journal of Marketing
1992 : VOL.56:2, p.80-88 |
| Index terms: | MARKETING THEORY PHILOSOPHY SCIENTIFIC RESEARCH PRODUCT IMAGE BRAND NAMES |
| Language: | eng |
| Abstract: |
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