search query: @author Mick, D.G. / total: 5
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| Author: | McQuarrie, E.F. Mick, D.G. |
| Title: | On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric |
| Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:2, p. 180-197 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA