search query: @author Mick, D.G. / total: 5
reference: 2 / 5
Author: | Mick, D.G. Buhl, C. |
Title: | A Meaning-based Model of Advertising Experiences |
Journal: | Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 317-338 |
Index terms: | ADVERTISING CONSUMER RESEARCH ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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