search query: @author Starr, L. / total: 5
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| Author: | Starr, L. |
| Title: | R&D in an international company |
| Journal: | Research Technology Management
1992 : JAN, VOL. 35:1, p. 29-32 |
| Index terms: | R&D INTERNATIONAL COMPANIES MANAGEMENT |
| Language: | eng |
| Abstract: | The issues one must look at when managing R&D on a global basis are the same as those that confront you when you are trying to manage your business on a global basis. One of the most important things a multinational company has to determine is its strategic direction: What are its markets, its objectives, its technologies and its horizons? Recognizing that there are going to be strategic markets for the company on both a global and a local basis, how do we pick them? Which ones do we want to maintain? Which ones are we willing to grow? |
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